The coupon can also be included with the ad or issued by itself in a regular Sunday coupon section of the newspaper. The idea behind the coupon is to offer the shoppers a monetary incentive in the form of a bargain, to get them to try the new product. The final choice is to offer a coupon for the new item that is also great on any A-1 marinade in the line. The strategy here is to entice the buyer to buy the new marinade but to settle for any marinade acquire if the client is not interested in the Mango Marinade. In either case, the strategy is successful because it promotes awareness of the product.
Factors that impact the movement of the product or service through the life cycle include similar competing products and solutions that can lure buyers away, the quality and density of the ads in the promotional campaign, the achievement of the overall A-1 marinade line, and the pace at which new solutions are developed. If the A-1 line puts out numerous new marinades per year, the Mango Marinade could possibly be effortlessly overshadowed. If, however, every new item is introduced by itself with no other new products following for some time, this gives the public a chance to come to be familiar with the product. Some shoppers will view the introductory ads for a extended time just before finally trying the product; if the ads do not run for a extended sufficient period, those buyers will never try it.
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