Entertainment Center

INTRODUCTION The idea of adding a major  cheer center to a shopping mall has been gaining popularity over the past few years. several(prenominal) of these so called mega-malls have been constructed in various regions of the country, with substantial squ atomic number 18 toes footage allocated to large-scale entertainment centers. The first major entertainment mall was probably the West Edmonton centerfield in Alberta, Canada, which came complete with a full amusement park and indoor surfing. Some of the largest U.S. entertainment malls outright include The Mall of America in Minnesota, timberland Fair Mall in Cincinnati, River Fair Mall in Louisville, North Park Mall in Davenport, Iowa, and the Sawgrass Mills Mall in Florida. The entertainment centers in these mega-malls typically feature attractions wish: carrousels, ferris wheels, trains, bumper cars and other childrens rides, skill games, bowling alleys, miniature golf courses, rolling wave or ice skating rinks, and video arcades. The generally judge notion within the industry is that such entertainment centers crowd out substantially extend a malls draw, lengthen shopper stays, and augment revenues for tenants. Patterson (1994) points out that entertainment centers mutantction as anchors in malls, they are a traffic generator without being a contender with smaller specialty stores.

Risley (1990), further points out that there is a growing recognition in the industry that fun and games - if do properly - not only can attract shoppers moreover also can improve the bottom line. afforest Fair Mall, in Cincinnati, which was on the brink of filing for nonstarter in 1989, is said to have saved itself from disaster by installing rides and games. Forrec International of Toronto Canada, calculates that major amusements can extend a malls draw by as much as five times current industry averages. Whereas shopping centers utilise to be in the business of selling only merchandise, they now see themselves as being in the business of providing fun and entertainment, and an... If you want to get a full essay, order it on our website: Orderessay

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