Retail Sector

Indian Retail perseverance - Opportunities and Challenges   Authors :- Ms. B. Neeraja, Sr. Lecturer, Dept. of Management Studies, Dr. M.G.R. University, Chennai -95, netmail: - neerajavijay93@gmail.com Dr. S. Ramalingam, HOD, Dept. of Management Studies, Dr. M.G.R. University, Chennai -95, Email: milianu7780@gmail.com ABSTRACT The revolution in retailing pains has brought many changes and also opened door for many Indian as well as foreign players. In a grocery store same India, there is a constant brush between challenges and opportunities but chances favor those companies that atomic number 18 trying to bear witness themselves. So to sustain the challenges in a marketplace like India, companies have to bring innovative solutions. To conquer the Indian market, the accent mark should be more in attracting middle class customers which leap the major class in Indian market. Indian market has great potential to accommodate many retail players, because excuse an only a small proportion of the pie is organized. This paper provides critical information about the scope and growth of retail manufacture in India. It examines the growing awareness and brand consciousness among peck across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth.

It explores the role of the Government of India in the industrys growth and the need for further reforms. In India the vast market is of  middle class and it is almost untapped. Retail industry is the backbone attractive forces for global retail giants wishing to enter into newer Indian markets, which in turn will help the India Retail Industry to grow faster.   The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, new-made trends, opportunities and challenges faced by retail sector. This paper concludes with the likely electrical shock of the entry of global players into the Indian retailing industry. It also highlights the... If you want to get a full essay, order it on our website: Orderessay

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