Samsung: from Gallop to Run

I.Situation Analysis A.Company Philosophy Samsung Electronics has to be the cutting-edge product leader in consumer electronics producing virgin sleek, bold, and well-favoured products which they called as lifestyle whole kit and boodle of art think for the high-end users. Each product has to pass the belly laugh test. If it did not get the WOW reaction during market testing, it is scrapped or sent back to the design studio. B.Current Strategy The company is center on the development and production of innovative, stylish, and new consumer electronics product intended for high-end customers. Along with this, the company as well changed its distribution system abandoning low-end distributors and choosing to soma strong relationship with high-end and specialty retailers. C.Relevant History Samsung Group of Companies, the kindle company of Samsung Electronics, was founded in 1938 by Lee Byung-Chuil. It is now the realnesss largest conglomerate, second largest shipbuilder, a major global verbalism company and the largest insurance company in South Korea. In 1969, Samsung Electronics was established. It started as a maker of cheap consumer electronic products akin calculators and black and white TVs through the middle 1990s.

In 1993, CEO/Chairman Lee Kun-Hee unveiled his new management strategy bringing Samsung Electronics to ambitious new direction. quite of being a copy cat, the company has to produce new, sleek, bold, beautiful and innovative consumer electronic products. The company hired new plume of fresh, young designers who unleashed a torrent of new products. The goal was to execute no. 1 in consumer electronic products. Beginning 1993 Samsung Electronics also changed its distribution strategy abandoning low-end distributors and choosing specialty retailers for its new, stylish, and innovative products. Samsung achieved its goal to have number 1 in consumer electronic products in 2005. Theyre no.1 up to now. D.Financial Analysis... If you want to get a effective essay, order it on our website: Orderessay

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