The Pursuit of Service Marketing Excellence

The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is unambiguously poised to take a quantum leap globularly give thanks to the recent awakening in the services empyrean. India which has been an agrarian miserliness did hearty in the manufacturing sector after independence, but its number as a player of note in the global arena is mainly due to the services sector. Service prudence is now considered the golden key to Indias future. Advantage to India The technological advancements of the hold century have been bestowed an unheard of premium on the humankind resource which came as a windfall for the Indian economy, peculiarly for its service industry. India has a definite resource advantage to go out the growing global opportunities in the services sector. With the rise of bare-assed economy, outsourcing has flooded the employment channels. Indias comparatively young population is well educated in diverse fields and that specific grad of professionals is also well versed in the language which the creation speaks i.e.

English. Being a developing nation rearing to imprint a mark globally our services have the leverage of wage differential. This phenomenon makes Indian professionals much sought after in the world market. For domestic economy too, opening of the services sector is advantageous as it absorbs the teaming millions reducing the possibility of educated jobless stuck with limited options in agriculture and manufacturing sectors of the economy. Elements of Service and Distinction Service as we know is done for one to another for a regard without giving ownership. Service can be basically of troika types-pure service, derived and value added. The service industry differs from manufacturing industry... If you want to get a full essay, order it on our website: Orderessay

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