Tittle

VANRAJ Mini-Tractors: Is Small Beautiful? Pratik Modi[1] Doctoral Student, IRMA We are al around establish for mercantile production of 10 horsepower Vanraj mini-tractors, said Mr. Trivedi, proudly showing the Central Motor Vehicle Rules (CMVR) compliance credentials from Central Farm Machinery Testing and Training Institute, Budhni (M.P). CMVR certification permits commercial sales and Regional Transport Office (RTO) registration of vehicles in India. Mr. Trivedi had sent registration circular to all district RTOs in the States of Gujarat, Madhya Pradesh, Maharashtra, and Uttar Pradesh, as he was planning to roll out this investigate machine soon. Mr. Trivedi was one of the three partners in M/s Pramal Farmatics Pvt. Ltd., which was ready to manufacture and grocery 10 horsepower (HP) mini-tractors below the brand name Vanraj. My immediate concern is to select the most appropriate market segment for Vanraj. We are a gauzy scale industry and we have to be extremely tillable in our marketing efforts, said Mr. Trivedi. A study conducted by some management students under the guidance of Mr. Trivedi identified 4 market segments for Vanraj: wasted and marginal erecters, large farmers, industries, and horticulture farmers.

Marginal and small farmers segment was large in numbers but no big player currently served this segment. The level of farm mechanization was extremely low in this segment as farmers proceed subsistence acres using bullocks for tilling and other agricultural operations. striking farmers[2], though small in number, were a lucrative market segment. They were relatively better off and had higher level of farm mechanization. All the big players in the tractor market were focused on serving this [Large] market segment. Vanraj 10 HP mini-tractor, with a a couple of(prenominal) modifications, could also be used in material discourse operations in industries, airports and municipal corporations. Area under horticulture farming was increasing, especially in the States of... If you want to get a sound essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.