Tarketing minorities is not exploitative

Targeting minorities is not exploitative

1. Definition

1.1 merchandise

Marketing is all about creating a satisfied guest. Marketing activities touch and shape peoples lives everyday everyplace. Another, trade activities are a lot the most visible decisions in a firm because trade takes place at the cutting edge between an government and its nodes. Customers are notoriously lacking in fore sight. ten or fifteen years ago, how many of us were inquire for cellular telephones, fax machines and copies at dwelling house, 24 hour bank discount brokerage accounts, multi valve automobile engines, compact discs players, cars with onboard navigation systems, hand held global satellite positioning receivers, automated teller machines, MTV, or the home supportping network(1)

1.2 Target marketing

Target marketing refers to the identification of a situated of buyers sharing common needs or characteristics that a society decides to serve. Targeting marketing has been a commercial custom since centuries. The souvenir shop situated on the main street of a touring car resort and the car rental facilities at a major airline terminal are present day models of localise marketing. It has become increasingly impossible to satisfy the needs, hopes and desires of a customer in our contemporary world. This is due to the fact that most customers score access to enormous information about the product they want to buy.



It has led to the greater emphasis on defining the characteristics of approachable and financially possible consumer sort in order to localise the unique benefits of an existing product and rationalise production and marketing cost in the process.

1.3 Minority

Minority is simply defined as a certain group or sub-group who are interested in certain products. We can say that targeting minorities is to meet demands of specific customer with common needs and characteristics because it will be a group of users who will derive similar...

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