Marketing

Marketing Mary Miller is the marketing manager for estimate Products Corporation and she has to decide whether she should allow her largest customer to buy polish of base Products file folders and market them under their own name, (Natcom Inc.) instead than the File X?s brand, used by paper Products. Mary is afraid that if she doesnt accept the offer, the customer will regain upon an early(a) file folder producer. Mary really sole(prenominal) has devil options; accept or refuse the offer from Natcom. in that gaze is a certain degree of risk involved with each option and she needs to decide which option is the safest for account Products Corporation.

If newspa per publisher Products refuses the offer they are putting themselves in a nightspot to possibly pull back 30 percent of their subscriber line, nigh 12 million dollars per year. Even if Natcom continued purchasing their other supplies from Paper Products, and only quit purchasing file folders, the business would lose approximately 4.2 million dollars per year. If Mary de...If you want to redeem a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.