benefits of market reasearch in service industry

1.Introduction 1.1.Origin of the report This report is submitted to Dr. Melodena Stephens Balakrishnan, Professor, College of Business Studies, University of Wollongong in Dubai, November 22, 2007. It is prepared by Adeel Ahmed, Alina Maydybura, Deepak Sadanandan, Saad Wasti, and Syed Hur Abbas, students, University of Wollongong in Dubai. Dr. Balakrishnan authorised the report on the benefits of market interrogative in the pizza pie pie industry. 1.2.Problem and purpose To investigate the benefits of market query in pizza industry and to understand how a client perceives value by distributing a questionnaire to a sample size of it of 50 customers. 1.3.Company Background The company looked upon in this report - pizza army hut - is a eating place strand and international liberty specialising in American-style pizza and side dishes which (depending on location) include overawe wings, breadsticks, and garlic bread. In fact, pizza pie hut is the worlds largest pi zza restaurant chain, whose restaurants add up to almost 34,000 restaurants in 100 countries (Wikipedia, 2007). Thus, Pizza chanty has become a loss leader in the pizza industry and has set bench tag for others to earn.

Being a part of the service industry, Pizza Hut has to make trustworthy that it attracts customers and, much importantly, that it retains them. In place to achieve success in this area, marketing research plays a life-sustaining role. Improving gross r eveningue trends is Pizza Huts main objective, which has to be succeed through better advertising, even differentiating the brand to attract parvenu targets by enticing more families to visit (Garber, 2003). Pizza Hut has never disregarded the impressiveness o! f marketing research and, thus, spends Brobdingnagian sums of money to remain in front of the pack. In fact, it carried turn out customer mirth surveys, analysed past records of sales and trends and managed its customer birth sectors in clear of that. It has data warehouses with records of millions of customers from their POS...If you want to get a full essay, order it on our website: OrderEssay.net

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