Mas Strategic Management Analysis

1.0 Intro television channelion and Background of Company Malayan air duct System Berhad, alike known as Malaysia Airlines (MAS) is the official bam carrier in Malaysia. Its home base is at Kuala Lumpur multinational Airport (KLIA). The air hose business began its operations in 1947 with the name of Malayan Airways. In 1987, it forget be renamed to its true name, Malaysia Airlines. In 1947, the company only began with a 5-seater twin railway locomotive Airspeed Consul. Nowadays, MAS has grown into recognized and award-winning air hoses with a fleet of much than 100 aircraft and servicing 110 destinations crossways six continents. The briny businesses of Malaysian Airline System Berhad argon providing the aircraft services for passengers and consignment services which is the aircraft service for cargo and ring armour service. former(a) than that, it also exploited non-aeronautical revenue sources which included engineering experience and maintenance, trucking and wareho utilize services and tour and travel meditate activities. During the year ended December 2009, the company had a upshot of leased aircraft up to 112. With the vision of global expansion, MAS keens to enhance its fledge services and response to customer demand for world(a) adopt and coverage. 2.0 Remote Environmental Analysis Political Factors Unlike its main competitor AirAsia which always faces the problems of flying outside of Malaysia due to the tightly modulate air right restrictions, as a government-owned company, Malaysian Airline System Berhad can expand its melodic line markets in worldwide more easily with the support of Malaysia government. Other than that, the aviation pains is very susceptible to the changes of political environment as it volition affect the travel habits of the customers. September 11 terrorist font in United States caused a huge impact to the airline industriousness as there was a huge return of airline passengers. Ove rall Malaysia political environment is very ! stable. Thus, the customers take using Malaysian planes for travelling...If you want to get a beneficial essay, vagabond it on our website: OrderEssay.net

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