Crisis Management

NAME: SEWVANDI HETTIARACHCI MODULE: PUBLIC RELATIONS IN CONTEXT scholarly person ID NUMBER: 08173144 THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT. INTRODUCTION This judge is based on the role of public relations in crisis wieldment where I will be introducing what a crisis is and how to manage it followed by the importance of public relations. How to deal with the media in a crisis is explained more in the second part of the essay. To give it pragmatic approach organisations that successfully over came a crisis and organisations with poor crisis way will be described. WHAT IS A CRISIS Every organisation at a certain point faces a crisis and the outcome oftentimes depends on how they react. A crisis is “A signifi appriset business din which stimulates extensive news media coverage. The resulting public scrutiny will run the organisation's normal operations and also could have a political, legal, financial and governmental impact on its business." ICM (2009) A crisis can damage the companies financial standard, business performance, reputation and major situation holders. A crisis can happen in operation or in communication area of the company. Depending on the business in that respect are many possible events that can cause a crisis.



Such events are as follows, • Natural disasters • Theft or vandalism • Fire • Power cut • Fuel shortages  • IT system failure • Restricted access to premises • injury or illness of key staff • Outbreak of disease or infection • Terrorist attack • Crises affecting suppliers • Crises affecting customers • Crises affecting your business' reputation But with well planning an organisation can take steps to understate the impact of a disaster and prevent it from happening again. CRISIS MANAGEMENT jibe to the business innovation and skills department (2009) “crisis management is the process by which the organisation manages a wider impact, such as... If you want to get a full essay, order it on our website: Orderessay



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