Harley Davidson

Harley Davidson in 2004 Case 7 Assignment Questions Bianca wagon train Staden Bianca van Niekerk Hedwig. A van Rooyen Question 1 1.1 What is the motorcycle constancy like? The motorcycle industry is segmented into various groups. fit to Gamble and Schäfer (2004:169), segmentation is done on the basis of locomotive size and style. Mopeds, scooters and small motorcycles with engine displacements of 50 cubic centimeters (cc) or less was commonly bought by people in create countries. Motorcycles with engines ranging from 125cc to 650cc were typically bought for basic transportation and motocross events. The largest demand in northwesterly America and Europe was for larger street motorcycles with engine displacements of much than 650cc (Gamble & Schäfer, 2004:169). The segment with engine displacements of 650+cc, are known as heavyweights and consisted appear of four categories (Gamble & Schäfer, 2004:172): ? ? Customized motorcycles are tailored by accessorizing and are characterized by American Styling. Touring motorcycles are designed for comfort, load capacity, reliability and chiefly for longer trips. ? ? These motorcycles possess features like two-way communication, stereo and canvas control. Performance motorcycles are also referred to as sport bikes and have quick acceleration, top speed and handling.

Standard motorcycles are basic, with focus on low prices. Motorcycle manufacturers market their brands, motorcycles and accessories globally. These manufacturers use hostile distributors for international trade and franchised outlets for domestic sales (Anon., 2011c). 2 1.2 What are the controlling business characteristics of the global motorcycle industry? According to the case choose by Gamble and Schäfer (2004), several business factors and characteristics in the global motorcycle industry can be inferred: 1.2.1 Price variableness There is a great degree of price variant in the motorcycle industry (Gamble & Schäfer, 2004:171). Japanese... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.