Kinko's Franchise Program in Thailand

Additionally, the market breakdown for mental picture materials in 1995 was as follows: pre sign equipment such as film, plates, warp separating, and typesetting accounted for 20% of the market office ($49 one thousand thousand), sales of press and create equipment accounted for 57% of the market sh atomic list 18 ($140 million), aft(prenominal) press equipment such as binders accounted for 23% of the market share ($56 million) (Phupoksakul, 1995).

The estimator market in Thailand has experienced detonative growth in the 1990s. The calculator market from 1994 to 1995 alone increase 50% to approximately $1.3 billion. The lion's share, 73% of this market, came in the area of individual(prenominal) computer and computer accessory sales. The rest of the market sales came from purchases of software and services. Computer services and software totaled $355 million in 1995 (Miller, 1995).

The huge growth of printing and computer markets in 1995 alone make Thailand actually temptive for Kinko's franchising. The expanding market for printing materials is uniquely suited to Kinko's ability to produce high volumes of abusive and white or color prints, color photographic copies, and separate printed materials (from business cards to flyers and envelopes), cursorilyly and cheaply. While the majority of the printing market is controlled by local anaesthetic Thai shops, these 4000 shops are try to upgrade their aging equipment in order to meet the solicit for new, more efficient technologies (Phupoksakul, 1995). It is in

The growing computer market in Thailand is also well suited to Kinko's franchising development. Thailand's increasing connection to world markets has meant an explosion in the need for computers as well as personnel prepare to use software programs. Kinko's would emphasize easy access to super numbers of the latest computers and programs, fax capabilities, Internet connections, and perhaps around importantly, a comprehensive set of training programs offered to the public. Thailand is a community looking to emerge from an agricultural and textile based providence into a high tech manufacturing and communications hub (Fairclough, 1996).

Thus, Kinko's is assured to attract employees from preexisting companies looking to train their employees in the latest computer programs as well as the small entrepreneur and person-to-person computer owner in need of basic computer skills.

Gillote, T. (1996 Sept./Oct.). Serious business in the land of smiles. Trade and Culture, pp. 24-34.

Culturally, Thailand is undergoing a transformation as it increasingly embraces Western products and entertainment. Thailand's drive toward modernisation has also deeply affected the nation's cultural character. Huge high-rises are replacing traditional homes and shops in Bangkok while a growing bourgeoisie is beginning to flex its economic muscle. It is this middle-class which will provide Kinko's base clientele. The middle-class in Thailand is very important to our future plans because they represent the nation's fastest growing number of entrepreneurs (Gampell, 1996).

this area that Kinko's has a marked advantage since we have the resources to let on the latest equipment as well as perform quick upgrades for future innovations. Thus, Kinko's franchises would be well positioned to take advantage of local demands for more printed material as well as the communicate increase in franchising licenses given out by the political sympathies to foreign companies (Savage, 1994).

Thailand has so far displa
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