A Study On Hotel Marketing Using The Internet System

INTRODUCTIONTourism is one of the largest industries in UK , apart from generating physical exercise both nowadays and indirectly to large descend of people it is overly a source of foreign exchanges for UK government . The net worth of touristry is about ?63 .83 billion and it employs to a greater extent than 1 .5 gazillion people about 7 percent of all employment in restaurants , travel agencies m usanceums , and pubs etc .1Apart from being one the largest , tourism has also become number one online segment . The number of travelers who phthisis the meshing for travel-related purposes have continued to increase daily . up-to-the-minute data from profit World Stats reveal that conception s internet delectationrs have reached approximately 1 .17 billions with UK ranks 7th in the world with approximately 37 .6 millions internet users .2Therefore , with the increase in the numbers racket of travelers that book online , tourism has continued to experience booming in salesPeople now book rooms , buy tickets and make hotel making online Recent announcement from British Hospitality Association revealed that the UK delivery benefited from tourism in 2004 to the tune of ?81 .5 billion .31 . British Life and culture : Tourist in England and the rest of UK2007 , retrieved contact 18 , 20082 . Internet World Stats : Usage and Population Statistics , make 10 Countries with the highest number of internet users , June 2007 retrieved 18 present 2008p 3 . BBC NEWS : Tourism boosts economy by ?81bn 17 October 2005Retrieved March 18 , 2008 http /news ,bbc ,co .uk /1 /hi / channelp thence web presence has now become an essential calculate in the growth of tourism industry , therefore the use of website to search for necessary data has been on the increased enormously . Nevertheless , the design of website is a key issue for the tourisms face and it has become an indispensable tool in making tax income for many organizationsThe information gathered from 2005 Market Report revealed the number of people engaging in electronic commerce in UK is increasing yearly .

4THE ESTIMATE NUMBER OF ONLINE MARKET FOR LEISUREAND pastime BETWEEN 2001-2005 (BY VALUE ?M ) 5 Meanwhile , from the information revealed by the chart , revenue generated from E-commerce will reach approximately ?236 billions by the year 2009 which is 177 .4 increase . There will also be increase in the revenue generated by the leisure time and entertainment industries .64 . Keynote Publication Limited , E-commerce : The internet leisure entertainmentMarket , fourth edition , July 2006 :.115 . Ibid.116 . Keynote Publication Limited , Internet usage in business , eighth edition , Middlesex July 2005.72However , with the increase in the number travellers who use internet for booking or other travel-related purposes , travel agencies without website will be failing in business . In the last few years , the use of internet has changed the methods people buy good and services there has now been increased in online shoppingMeanwhile , for tourism organizations to attract more customers they must use internet marketing strategies to promote their business , most hotels now usesophisticated technology for...If you want to get a full essay, order it on our website: Orderessay

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