Legal, Social, And Economic Environments Of Business

Having a lot of choices gives the customer considerable freedom and in this context , freedom is also power . Once a customer chooses to patronize atomic number 53 particular product and /or service , one can be sure that gelt will start to come in (Kamin , 2002 ,.4 . They goal without delay is to retain that customer to ensure continued patronage by being able to meet these needs . Furtherto a greater extent , customers serve as the best testimonials that would encourage others through word of let loose to patronize the attach to and this would start a chain reaction as this endorsement is passed forward . Their endorsement or wishing of it , can spell the success or failure of a company . Failure to meet those needs would mean go to the competitor who stands to profit from the failure of the company (Evenson , 2002 ,.21-22Successful companies train their CS people on various techniques to achieve that end and one particularly effective technique is building rapport with the customer . Using this technique , the customer is not treated as a customer .

The CS person adds a individualised touch by owning the transaction through commitment such(prenominal) as saying , I d be happy to patron you Furthermore , CS people are even back up to exceed the customer s expectations in what is called the wow factor by giving more than what customers normally expect (Kamin , 2002 br.12-13 Evenson , 2005 , pp .78-79 . The idea here(predicate) is to make the customer s experience a memorable one and the kind that will make them come back for more . Besides training , regular evalutions are conducted whether administered by the company where they assess Key Performance Indicators (KPI ) where customer satisfaction is among the criteria . The rule for such regular evaluation is to maintain that edge among CS people constantly given the competition they are cladding and...If you want to get a full essay, order it on our website: Orderessay

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