Battle of the Brands: Crest vs. Colgate

Colgate vs Crest, it is one of those fall guy battles in the marketing industry, like gust vs Pepsi or Big Mac vs Whopper. Colgate (sub-brand of Colgate-Palmolive) and Crest (sub-brand of Procter & Gamble) both, in external market around different countries in the world, an verbal hygienics harvesting line of toothpastes, toothbrushes, mouthwashes and dental floss; therefore these product of daily use represent high volume of gross revenue in the market. However Colgate Palmolive and Procter & Gamble are the largest players in the vocal care business globally. Colgate is the world leader in oral care with a 33% market share, followed by P&Gs Crest and Oral-B brands, which together command 20% of the market (TREFIS,2010). On the surface at least, the marketing strategies utilize by Colgate have been more effective than Crest.

According TREFIT, 2010 the bide Colgates oral care business to generate at the final of 2016 is 25.5 billion in annual revenue; by contrast, the expectation of P&Gs Oral trade division is to generate $16.5 billion in annual revenue. unrivaled of the reasons that left behind Crest was in 2005 while Colgate change magnitude its oral care market share from 26% in 2006 to 33% in 2009, Crest has been flat. In 2006 Crest acquired Oral-B somewhat that could be help to share market in the following(a) years.







Crest is a brand of toothpaste made in Germany and in the United States of America and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary, France and Romania, it is sold as Blend-A-Med, the name of an open up German toothpaste acquired by P&G in 1987. In Belgium, the Netherlands, Brazil, the UK, Ireland, Nigeria and Columbia P&G markets similar formulations under the Oral-B brand; in a total P&G has battlefront in 160 countries. On the other hand, Colgate has a armorial bearing in 222 countries around the world under the same hear (^ Fluoride Varnishes | Fluoride Dental Treatments | Durphat | Colgate.com). Both...If you want to get a full essay, do it on our website: Orderessay



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