In 2003 Borders Group Inc. (BGP) was at the top of its game. They had all over 1,200 stores around the world using the Borders and Waldenbooks name and were the largest bookstore in a number of markets. Borders along with Barnes & Noble revolutionized bookselling by creating the book superstore and established innovative inventory tracking systems. in the midst of the two they eliminated m any local record shops and bookstores that had been around for a number of generations. Borders superstores were known to have over 100,000 titles at any given location at discounted prices (Boomey). Things could not have been red better for Borders as they reached an agreement with Seattles Best hot chocolate (a subsidiary of Starbucks) to feed off the growing success of Starbucks. Since hence fierce competition in the online marketplace, the demise of brick and mortar bookstores, mismatched management and a growing portion of the book information market switching to eReaders, has led to the demise of Borders. In 2011 Borders stated bankruptcy and is signifi undersidetly reducing its physical presence by eliminating its unprofitable locations in a last ditch reason to survive in this ever changing market.
If Borders weathers the storm we conceptualize their needs to be significant changes to its business strategy to enjoin itself from the book market. The three executives running Borders currently need to nourish the company choke off on the right path. We believe they can do this by improving the atmosphere and giving customers a reason to enter their stores. Also, we believe they should only keep diffuse the high traffic stores in large cities and instead tenseness more energy and resources into the online market. Borders need to invest careful legal opinion into how and where they expand both domestically and internationally, assuming they get back on track. In summary, some of the strategic alternatives to address the lynchpin issues identified would be to offer in store technical support...If you want to get a full essay, order it on our website: Orderessay
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