Economics

capital of Idaho dresser Solutions (capital of Idaho) is a one-stop shop that offers products and serve which draw to satisfy every nodes needs. Exhibiting a long range of speckle supplies, technology products and office furniture makes Boise a large competitor in the Australian office supplies industry. Boise is one of umpteen firms who supply office products. operating(a) in a monopolistic competitive market has many implications for the firm. The following will explore ways Boise distinguishes their products and services from their competitors and how they maximise profits in the short and long term.


Boise functions in a monopolistically competitive market that envelops many other(a) office product suppliers who sell similar or jam substitutes. Product differentiation is essential in non-price competitive markets especially when competing against large reput equal corporations such as Corporate Express, Office Works, Vikings and National One. Firms emphasis product features, service and quality which helps induce customer loyalty towards their company and brand. Firms aim to make it difficult, or near impossible for competitors to imitate the differences. Customers must be able to distinguish the brand through distinct product features and renowned differences between other similar products.





Consumers by temper are price sensitive so by promoting the distinguishing features creates customer awareness. The price differences are offset by the perceived benefits the customer will receive. As Farris and Happel assert the more than the product is differentiated, the more firms become independent. (1988, p263). Aiming to steer their customers forward from price orientation, Boises CEO Chris Milliken states Boise began to re-examine and customise their products and services, by differentiating their products in ways that they can offer to their respective customers to get them away from a price-only orientation.(Milliken 2003) While price is a major reckon for...If you want to get a full essay, order it on our website: Orderessay



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