Lowes: Category Potential among Female Shoppers
Retail Management
Ieasha Roberson
dissertate the preferences of both men and women regarding cheatping at Lowes as comp atomic number 18d to sign stock.
al-Qaeda Depot has added Martha Stewart to the nations largest ingleside advance chain.
Martha Stewart Living paints, patio furniture, closet organization kits are on the whole exclusive, with
these lines, Home Depot has joined other retailers seeking to trade to womanhood and attract
certain demographics. While Lowes offer the Martha Stewart Lines as soundly they are not
exclusively sold to their entrepots, woman usually shop where they are comfortable, the
Environment is friendly and bargains can be found, where as men dont normally shop the
bargains, they usually go for name. According to Rachel Tobin Ramos of the Atlanta Journal
Constitution, Home Depot is hoping Stewarts brands will bring more women into stores and that
theyll stay longer, lured by her signature blue logo and her eye for style and design. veritable(a)
though Home Depot is the number one home improvement retailer in the nation, Home Depot
has continued to musical accompaniment its warehouse discounter décor, Lowes the number two store is more
customer friendly atmosphere with the wider and cleaner isles luring more women to their stores.
Woman make around 85% of the household consumption decisions, so Home Depot decision to
market toward woman was great, they go so far as to make workout and tools with pink handles,
more and more women are capable of playing the household repairs. Men normally have
no preference as to which retailer they shop, they basically looking to transmit in and get out where as
woman are shopping.
Explain the differences in mens and womens attitudes about product selection and pricing at Lowes and Home Depot.
According to Vicki Lynne Morgan, Russmor Marketing Group
When it comes to shopping, women are from Nordstroms and men are from Sears.
Women are happy to meander...If you want to get a full essay, order it on our website: Orderessay
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