Monday, February 25, 2013

Toyota Expansion

MkT308 B2B Marketing: Assignment 1
Executive Summary
Toyota, a famous japanese international car manufacturer operates in almost entirely parts of the globe. The company is the model for many other multinational companies to follow their famous manufacturing system, Toyota Production System (TPS).
As the body politic of origin for Toyota, Japan play an important role as Japan is the major manufacturing base for Toyota with 12 plants located about together around Toyota City in Aichi Prefecture, Japan. The reason why Japan is able to produce most Toyota cars in the manhood is part of the contribution from its task to business relationship with its business partners such as suppliers and distributors.
Today, Toyota is suffering with raising raw materials costs, some(prenominal) in Japan and other parts of the world where it operates. collectable to Japans rapidly aging population and dim economy, it is important for Toyota to remain competitive in North the States which account for about two-thirds of Japanese car industry use in overall.The experience of Toyota in early entry to US market provides the company the ability to deal with the crisis.
Toyota Motor Thailand (TMT) was launch in 1962 which headquartered in Samrong, Thailand. It is the singe manufacturing hub for Southeast Asia. The company apply 13,500 employees and produces approximate 650,000 units per year. By building strong relationship with its local anaesthetic dealership since 1965, Toyota becomes the top brand in Thailand. TMT also merchandise to their neighboring countries such as Malaysia, Indonesia, Vietnam and even South Africa attribute to reliable relationship with local suppliers.

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Table of Content
Page
1.0 Introduction3
2.0 Analysis 4
3.1 Toyota Japan 4-5
3.2 Toyota U.S....If you want to get a full essay, order it on our website: Orderessay



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