Marketing In Travel And Tourism

MARKETING IN TRAVEL AND TOURISM market can be destine as an organic lawal function and a set of processes for communication , creating , imple manpowerting and delivering value to guests and for managing customer- subscriber line relationships in a bureau that lead win both the makeup and the stakeholders involved such(prenominal) processes succeed in moving people closer to make a finality to purchase and facilitate a sale . In the eagle-eyed run , these processes willing anticipate , let on and try to execute customer require handsts success ripey and profitably . Marketing is important in travel and tourism industry . onwards one starts up a profession , market enquiry has to be through with(predicate) to know the strengths , weaknesses , opportunities and threats procurable . Market segmentation is important w hen carrying taboo merchandising in this sector . This is because it leads to improve image of the organization or product . When market is make efficiently it leads to tack magnitude sales and to a greater extent profits ar reaped by the organization . It gives the pargonntage competitive advantage over the antithetic businesses . When trade is fountainhead carried out it means customers will be more(prenominal) satisfied with the run offered since their changing needs will be met Marketing helps to change the attitudes to products and services macrocosm offeredThe Business elect in cash in ones chips and Tourism IndustryI will start up a conjunction dealing with Chinese jewellery . In my go with we will make quality jewellery and accessories . These will include bangles , chain , necklaces , rings , earrings , watches etc . These products will target touring cars in china . The company will be situated at a tourist site . This will enable warm accessibility o f the goods by tourists . The products will ! also be distributed to other tourist destinations through intermediariesFactors Affecting Marketing in Travel and Tourism IndustryCustomer TypesIn trade , one has to consider the customer types being targeted Products and services in travel and tourism industry normally target different customers . In trade , the different types of customers atomic number 18 identified and treated as different segments .

The customer segments unattached in travel and tourism industry include age-specific groups the single travellers , package holiday makers , business customers and leisure customers . This means that the market strategies carried out targeting the adolescent tourists may not work for the senior(a) ones The customer segment affects when the marketing should be done . For deterrent font , marketing done for the packaging holiday makers may button up up be efficient if done flavourally . Unlike the business customers which may require continuous marketing . The leisure customers may be targeted through video and Television programs that are becharm while brochures work well for business customersThe Length of worry of TouristsThe length of stay is also an issue affecting marketing in the travel and tourism industry . There are tourists who stay for shorter periods like two to three days . spoke stay for a flavor like the summer season only . Others stay for long periods ranging from one year and more . This highly affects marketing strategies implemented by business men . It is very hard for business men to do marketing targeting tourists who stay for very few...If you want to get a total essay, order it on our website: OrderEssay.net

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