Strategies for Survival in Fast-Changing Industries

Strategies for Survival in Fast-Changing Industries Clayton M. Christensen Fernando F. Su arz James M. Utterback Harvard Business School, Harvard University, Boston, Massachusetts Escuela de Negocios de Valparaiso, Universidad Adolfo Ihdnez, chili con carne Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts T echnology strategy variables tend to hold as predictors of pick in the fastchanging rigid disk submit industry. Building on these previous studies, we here test the assumption that the expert and market strategies of a new entrant are highly interrelated and that their joint effect plays an important voice in a firms probability of survival. In particular, we figure that firms that target new market segments with an architectural innovation go away tend to be more successful than those that target alert markets or innovate in component technology, even later controlling for all the competing predictors of survival. This paper advances the existing literature on innovation by tracing the main technical elements of a dominant formula in the rigid disk motor industry over time, and provides a much more unyielding definition of the concept of a dominant design than we bewilder had in the past.

We find the notion of first-mover advantage is not applicable in the rigid disk drive industry. Instead, we propose the whim of an entry-window tightly linked to the emergence of the dominant product design as defined. {Dominant Designs; Innovation; Standards; Disk Drives; Strategy; Technology) 1. Introduction Scholars affirm investigated the factors affecting the survival of firms from a range of academic perspectives. matchless stream of research has focused on firms abilities to confront technological change as a primary determinant of survival (Cooper and Schendel 1976, Foster 1986). Some scholars have seen the roots of firms rigidities in the plaque of technological change in the cultures and routines that historically... If you want to get a full essay, order it on our website: Orderessay

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