Marketing Assignment

market placeing Assignment Kathy Kudler opened the first Kudler Fine Foods (KFF) store in 1998. After shopping for fine food ingredients, store to store, Kathy agnise she could combine her love of gourmet cooking in a one-stop shopping experience with her selling expertise to orient former(a) peoples culinary passions. Three store locations straight off operate in California and Kathy recently contracted with fundamental growers to provide her customers with locally grown organic produce, and has fixd to rotate KFF further by adding a provide bloodline. KFFs rapid fruit over the last 10 years and the catering opportunities allow for affect KFF immensely. Kathy will guide to evaluate carefully the marketing methods to launch the new-made catering business, assess the relative look on of the market research, and identify the components of the marketing mix for KFFs new catering service (product, place, price, promotion). She will need to larn the products KFF should reach out and how the company will determine the price structure compared to separate catering companies in the area. In terms of a catering service, term place will be explained. Kathy will decide how KFF will promote the catering service and how KFFs target market affects the use of technology.

If Kathy decides to launch the catering service, she will need to decide how her decision will mesh with the recent assure of organic growers and how the decision will affect the success of KFF. recounting Value of Market Research KKF needs to realize the importance and pry of performing market research, and the feedback the research will bring to the company. Market research is the process of defining marketing problems and to identify opportunities for the company. accumulation and analyzing information to benefit the business so the feedback makes the necessary changes and improves the business (Berkowitz, Hartley & Kerin, 2006). Before adding a catering business KFF needs to determine the risks and opportunities of adding... If you want to get a full essay, order it on our website: Orderessay

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