Marketing Proctor and Gamble

After reviewing the Procter and venture website, the five cracks that I chose that are regularly in my home, are run, border, Crest, Downy and Cascade. The fact that I start out these products in my home currently, tells me that Procter and Gamble convey done actually well marketing these products to me as a consumer and that I have been very satisfied with these products through the years. Based on the major(ip) segmentation variables for consumer markets, the characteristics that best describe me as consumer for these products are geographic, demographic, psychographic, and behavioural for all five products. The geographic characteristics admit country, North the States; city size 1million to four million; and northern climate. Demographics tell apart consideration for age, gender, family size and family life cycle; income, occupation, education, religion, race, generation and nationality. The behavioral characteristics include occasions, loyalty status and the attitude toward a particular proposition product.
Marketers need to positing their brands clearly in target customers minds.(Kotler, 238) The three levels of brand positioning are attributes, benefits and beliefs and values. Attributes are the least desirable level, as consumers are interested in what the attributes do for them, not what the attributes are.



The benefits for Tide are bracing clothes and the benefit for the Bounce semiarid sheets and Downy are fresh smelling clothes. For Crest toothpaste, the benefits include white teeth and fresh breath and the older commercial-grade promoted Look Ma, No Cavities. For Cascade, having the cleanest dishes is the benefit that consumers are looking for. Procter and Gamble translates that positioning into advertisements and packaging with Tide through the commercials with beautiful clean clothes, hung outside to dry and looking like cleanest clothing ever. Bounce and Downy use the same method, but also all(prenominal) commercial I have seen someone is smelling towels or something else that have...If you want to get a full essay, order it on our website: Orderessay



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