Market Research Project On Consumer Perceptions About The Organized Retail Stores In India

Summary of the Project The purpose of the project was to consider the perceptions and preferences ab f e actually(prenominal) emerge the nonionized sell memory boards. Thus, to find out that an online survey was conducted by emailing the Questionnaire to cl people. Samples were randomly picked from the available data. However, eyepatch drawing out the results, completely those responses were counted who had first had exposure to some(prenominal) unionized retail range of a function store and un nonionic retail storages as well. It was found out that all the respondents still make purchases in local retail stores payable to reasons like :- proximity, small purchase, ascribe installation. And at buy the leaven it was suggested that, organize sectors can open their subsidiary shops, for small sidereal day to day items, to capture the remaining market. And also credit facility along with home delivery facility should be granted to loyal customers to capture n ew customers and retaining existing customers. problem commentary:- In 2005 Indian retail industry amounted to Rs. 10,000 one million million and unionized retail market accounted of Rs. 350 billion, which is about 3.5% of total revenue. fabrication is evaluate to rise at a growth estimate of 8.5 % and it is expect to cross Rs. 1000 billion by 2010. (Source: business.mapsofindia.

com) It is apparent(a) that organized retail is growing at a very spendthrift rate but still it constitutes a very slight part of total retail market. With this research we act to find out why people still shop at unorganized retail stores and dont go for stalk o r repeat purchase in organized retail stores! . To find out the key problem areas, we knowing the questionnaire to know, which part of the store consumers likes or dislikes most and also which dance step in whole sale process, customers find difficult and then falter from going to big retail store outlets. Objectives:- indigenous objective: To find out what customers feel about organized retail stores and why do...If you want to get a adept essay, rate it on our website: OrderEssay.net

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