Ford's E-Commerce Strategy

EXECUTIVE SUMMARY In early 1999, crossway announced an coordinated e-commerce outline, with the objective of creating an interface among customers, dealers, vendors and even competitors. The SWOT analysis was study for the development the strategy, as well as the chances of success of much(prenominal) strategy. With Fords desire to shift from ?dealer-centric selling to ?consumer-centric selling, we looked at the verit open(prenominal) characteristics of online customers and how dealers could reinvent themselves to stay put relevant in the changing self-propelled industry. The quest of Fords goal to become the worlds stellar(a) consumer company that provides automotive products and services has compelled Ford into integrated e-commerce strategy in connecting with consumers through multiple touchpoints namely those Fords automotive-related services. (ie. Hertz, Ford Credit and Kwik Fit) Ford has also reviewed her competitive advantage against her ch tout ensembleengers to remain on course of her vision: To become the worlds lead consumer company for automotive products and services. INTRODUCTION With the rapidly advancing technologies that argon occurring in young business, organisations are required to be ready, and able to adapt within their ever-changing environment.

It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have got been of growing importance, particularly in recent years. A major(ip) factor involved in these technology issues is the use of the lucre as a major issue to advance(a) organisations. The net profit has been rapidly growing since its inception and is now commonly utilise in all sectors of societies, in all corners of the globe. The Internet has quick become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. FORDS e-COMMERCE STRATEGY In early 1999, Ford announced an integrated... If you motivation to get a full essay, order it on our website: Orderessay

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